Bónus Supermarket Iceland: Complete Guide to the Cheapest Grocery Store
Bónus supermarket Iceland is the cheapest grocery store for travelers who want to save money on food. Known for its pink pig logo, Bónus offers consistently low prices and is the top choice for campervan travelers, budget tourists, and locals.
If you are planning a road trip or campervan journey, shopping at Bónus supermarket Iceland can reduce your daily food costs by more than half compared to restaurants and convenience stores. This guide explains why Bónus is the cheapest supermarket in Iceland, what to buy there, and how it compares to other grocery chains.
What Is Bónus and How It Works
Bónus supermarket Iceland is a national discount grocery chain focused on low prices and everyday essentials. Unlike premium supermarkets, Bónus keeps costs low through simple store layouts, limited brand variety, and a strong focus on value products.
For travelers, this means affordable groceries without sacrificing quality. Most Icelanders also shop at Bónus weekly, which makes it one of the most trusted grocery stores in the country.
Why Bónus Supermarket Iceland Is the Cheapest Option
Several factors make Bónus supermarket Iceland cheaper than other grocery stores in Iceland.
- Lower margins on everyday food items
- Simple packaging and limited branding
- High sales volume and local sourcing
- No premium or luxury pricing strategy
As a result, Bónus consistently beats competitors on price for dairy, bread, meat, pasta, frozen food, and snacks.
Bónus vs Krónan Price Comparison
Krónan is often considered the second cheapest supermarket in Iceland. However, direct price comparisons usually show that Bónus supermarket Iceland remains cheaper for most basic groceries.
- Bónus: Lowest prices, simple selection, best for budget travelers
- Krónan: Slightly higher prices, more fresh produce and organic options
If saving money is your main goal, Bónus should be your first stop. Krónan works well as a backup when Bónus is not nearby.
Comparing Bónus, Nettó, and Hagkaup
Nettó and Hagkaup offer convenience but cost more than Bónus supermarket Iceland.
- Nettó: Mid range pricing, longer opening hours
- Hagkaup: Premium supermarket, wide selection, higher prices
These stores are useful late at night or in small towns, but they are not ideal for full grocery shopping if you want to keep costs low.
Best Budget Groceries to Buy
Bónus supermarket Iceland is ideal for campervan friendly food that is easy to cook and store.
- Skyr: Icelandic high protein yogurt
- Bread and rúgbrauð: Filling and affordable
- Pasta, rice, and noodles: Cheap and easy meals
- Cheese and cold cuts: Perfect for sandwiches
- Frozen vegetables: Long shelf life
- Snacks: Chocolate, biscuits, and nuts
Most campervan travelers do one large Bónus shop at the start of their trip, then top up along the Ring Road. This approach works especially well when combined with understanding
campervan trip costs in Iceland.
Where to Find Bónus Stores in Iceland
Bónus supermarkets are located in Reykjavík, Akureyri, and most larger towns around Iceland. Many stores sit close to the Ring Road and major travel routes.
You can view all official locations and opening hours on the Bónus website:
https://www.bonus.is
Opening Hours and Payment Tips
Most Bónus stores open daily, usually from early morning until evening. Smaller towns may close earlier, especially during winter.
- Credit and debit cards accepted everywhere
- No cash required
- Bring reusable bags or buy one at checkout
If you are unfamiliar with payments in Iceland, read our guide on
Iceland currency to USD
to understand prices more easily.
Why Campervan Travelers Prefer Bónus
For campervan trips, Bónus supermarket Iceland is one of the most cost effective grocery choices in the country. Cooking your own meals instead of eating out can save hundreds during your trip.
Before leaving Reykjavík or Akureyri, stock your campervan fridge at Bónus and combine grocery planning with fuel stops and campsite locations.
For vehicles with built in kitchens, explore our
Iceland campervan fleet.
Is Bónus Worth It for Tourists
Yes. Bónus supermarket Iceland is one of the best money saving choices for tourists. It offers the lowest prices, reliable quality, and everything needed for a budget friendly trip.
Whether you travel by campervan, rental car, or motorhome, Bónus remains the smartest grocery store in Iceland.
Shop smart, eat well, and keep your Iceland adventure affordable.